Paul Smith designs for Evian

After Jean Paul Gaultier and Christian Lacriox, Paul Smith was asked to design their Evian designer bottle for 2010. Smith's work takes on his iconic colorful stripes displayed in a rather rhythmic yet somewhat haphazard motion.
In this video, Smith, who has been drinking the Alps water since the age of 11 or 12, confesses to be child-liked and not, childish.