New Urban Male, Singapore [NUMtee edition]

None of us here are fans of the shapeless crew-neck tees, which was why we really didn't understand all the rave about NUM (New Urban Male for short, a brand that advocates singlets, beach shorts, and flip flops), until we saw their Lust Supper series, containing thought-provoking words like "Fook Yew", "Suk Mi Naw Seafood", "Wan Hump Mee", and "Ji Bai Steamboat Buffet", with obvious pun-intended that only the light-hearted locals would understand.

The Lust Supper,
(Hainanese Chicken Rice and Bak Kut Teh are famous local dishes)

The brand infamous for their tanned and sporty 235 guys (sales assistance), not only prints tongue-in-cheek lines on their housebrand of NUMtees, but also make them so close-to-our-hearts with their "Ang Mo Kio", "Yishun", "Holland Village" estate party tank, that makes it hard to not take a second look.

Didn't we tell you that only the locals would get it?

Politics, arts, and lifestyle, are all being translated into wearable items, almost like the designer's way of expressing his views about our society on his cotton canvases.
Even the hit musical Avenue Q's provocative tagline like "the Internet is for Porn" cannot escape from Shenzi Chua's creative clutches.

Oh, and because of NUM (well actually Tuky Tuky), I started to own my very first pair of flip flops! The experience with one of the 235 guys was indeed amazing. He was friendly, patient and could provide some style advice (not like I really need one, but it's always good to hear what others really think, especially in my less-exposed realm of toe-exposing rubbery flip-flops).

And if you ask me, I really think that the people behind New Urban Male has done an excellent job in branding NUM in every aspect of their label.

Images via: NUM and 235 guys

Style Damsel - Shoplette - Made in Singapore

We had the fabulous opportunity to meet the co-founder himself, Shannon, who popped by our booth at the recent Flea.Fly.Flo.Fun over the saturday, where we exchanged ideas on the whole designer scene! Shoplette is not just any other fashion directory, but set to be the next big shopping portal where everyone can share their latest shopping purchases!

Shoplette is a social shopping site where you can tell your friends what you've bought and where you bought it. Use it to discover new stuff to buy and new places to shop, and find out what's hot and where to shop even in other countries!

Believe it or not, this online shopping portal was set up in Singapore by two shopaholics with a weakness for their fervent shopping trips to Tokyo and Hong Kong! They love discovering and sharing new shopping hideouts, and hope to help other avid shoppers do the same through Shoplette.

Posting what you bought is simply effortless via the Shoplette homepage or MMS from your mobile phone. You can also "follow" the shopping updates of other users (whose shopping taste you fancy), to stay up-to-date with what these users have been shopping for!

For bloggers, there's also a Shoplette blog widget that will automatically display the stuff you bought and posted on the site. You can also post stuff from Shoplette directly to your blog with the "post to blog" button on every item page.


A quick search over at Shoplette also reveals that we're already quite a hit with the fans - as can be seen over here:

Comments on Our New Arrival Miss Marine Dress - Bought by Shoplette user Mel Chan from Style Damsel


Our Midnight Blue Frills is even on someone else's Wishlist!

Hurry, stay in the loop and spread the love over at Shoplette today!