If there is one apparel item that most women will agree is essential, it is the Bra. Agree that is, that all bras should be made with specific body type of women in mind and not a 'one size fits most' formula. With advancements in bra technology constantly being made to better the famously intricate garment, Roaman’s is happy to report that our patent pending Custom Fit Bra by comfortchoice® is one such bra with a great breakthrough!
Some key features include:
The world’s first and only side adjustable bra.
Extra comfy, breathable, cotton-laminated cups.
Easy front sliders adjust an extra 2” on either side for a perfect balance and a perfect fit every day.
Back hook closure.
Wide adjustable comfort straps.
We asked our Lingerie experts for their take on why they stand behind the Custom Fit Bra by comfortchoice® and here is what Michele Crawbuck, Divisional Merchandising Manager, had to say:
“This revolutionary new technology that we have developed is truly innovative – we have not simply replicated what is being offered by our competitors, we have designed a product that our customers are going to embrace and find unbelievably comfortable. We conducted extensive customer research through surveys and focus groups, listened to our customers on what they need in plus-size lingerie, and created this unique design combining support and comfort, available in the widest range of sizes, anywhere!”
Find out what all the buzz is about by visiting roamans.com today and purchase your very own Custom Fit Bra by comfortchoice® for only $24.99. Enjoy!
